Doug Berch

Dulcimer Maker And Musician

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Month: March 2008

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Writing Promotional Copy

snakeoil As a musician who is getting back to solo performing after a long break I have found myself putting off writing copy for two brochures. One brochure is what I will send when booking concerts, the other for things like weddings, events, etc.

I have put off writing these brochures because it is always a daunting task. How do I toot my own horn and not sound like every other musician who toots their own horn?

And more importantly, how do I give the reader confidence in my abilities without sounding egotistical?

There is also a syndrome that I have noticed for years that I refer to as "promo hysteria." As an example, many years ago while playing in a nationally touring duo my musical partner wrote promo that referred to us as "One of America’s favorite folk acts…." I could not get this person to understand that if we truly were "One of America’s favorite folk acts" we wouldn’t be writing this stuff to get work!

The purpose of promotional copy is to convey competence, experience, and instill confidence in someone thinking of hiring you so they will consider taking the next step.

It is not unlike a resume .

So later today I will be trying to honestly represent my abilities and experience in words while neither downplaying my abilities nor being self-aggrandizing.

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Quotes – Eleanor Roosevelt


“It is better to light a candle than curse the darkness.”

“What one has to do usually can be done.”

“What is to give light must endure the burning.”

“Do what you feel in your heart to be right- for you’ll be criticized anyway. You’ll be damned if you do, and damned if you don’t.”

“A little simplification would be the first step toward rational living, I think.”




Yesterday I recorded an instrumental version of the ballad “Reynardine” on hammered dulcimer. It is now on my “Listen” page but you can also listen to it here:

Reynardine – Hammered Dulcimer


Dulcimer Production Begins!

productionbegins It has been a busy day in the shop; sawdust is everywhere but mostly on me! After several experimental prototypes I have begun making the dulcimers that will soon be available for sale.

I brought one of the prototypes into the studio and it recorded beautifully!

Each dulcimer will be somewhat unique but for the time being I will be making them in the pattern I have been developing.

My dulcimers are light, resonant and responsive. A number of options will be available, the number of strings, two options of scale length, additional frets, etc. I will post details soon.

I enjoy making dulcimers as much as I enjoy playing them. I hope to make the dulcimer that brings you joy too.

Doug Berch & Dulcimer Makers

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